The Membership and Marketing Committee Chair is Sr Manager of E-Business Solutions Kim Flaugher of Anheuser-Busch, Inc. and the Vice Chair is Manager of Strategy and Industry Relations Kraig Adams of Coca-Cola Customer Business Solutions.
This committee was established to provide membership and marketing advice, expertise and support to PCATS. The committee develops strategies to increase membership by providing valuable services to existing members and attract quality members to fulfill the Association's vision and mission. This committee also develops and implements marketing strategies to best solicit membership and communicate with members and non-members in order to expand the PCATS membership base.
The Marketing Committee's main objectives include:
- Raising the profile and promoting the achievements of PCATS;
- Developing programs to attract new members and retain existing members; and
- Creating and implementing marketing strategies to support PCATS activities and projects.
The Membership and Marketing Committee collaborates with other PCATS committees; creates marketing plans; develops, monitors and updates PCATS communication materials on a regular basis; undertakes public relations activities; helps organize events, seminars and conferences; assists with securing sponsors and sponsorship events; offers input to improve member benefits; analyzes membership data; and seeks feedback from members and stakeholders.
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